30 SEPTEMBER 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey.” Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey. Eric will share insights from the process and tips for getting started on a video strategy. What you'll learn in this session:

10 JUNE 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.

18 MARCH 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW.Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.

28 JANUARY 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

10 DECEMBER 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. In the constant battle for budget and freedom to experiment with new and exciting branding or demand gen tactics, you must have the CFO in your corner or face a never-ending battle of red tape and obstruction. Contrary to common thought, your CFO can and should be a marketing advocate…once you start speaking the same language.Join us to learn how:1. CFOs can make or break your success as a Marketer2. How to align with the objectives of your CFO when all of your metrics aren’t quantitative3. How to turn your CFO into a marketing advocate

30 JULY 2018, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan. Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

25 JUNE 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. The gig economy has arrived. Ushered in after the 2008 downturn that had shaken up the world economy, it is projected to result in 40% of the workforce not holding full-time employment by the year 2020. Come and learn how you can find success in this new world economy as a consultant, tips and tricks of most successful consultants, and more.

30 APRIL 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering—Hardware, Software and other Technology—while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.

26 MARCH 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Please join us for a chat with Len Fischer, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.

13 NOVEMBER 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.

23 OCTOBER 2017. HAPPY HOUR ROUNDTABLE. 50 W EVELYN AVENUE, MOUNTAIN VIEW. With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.

25 SEPTEMBER 2017, HAPPY HOUR ROUNDTABLE, 25 LUSK, 25 LUSK ST, SAN FRANCISCO. Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior. The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline.

21 AUGUST 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W EVELYN AVE, MOUNTAIN VIEW. Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication. Designed for those who have tried and faltered or are planning to launch an ABM effort, this event will focus on specific steps you can take to reduce risk and improve revenue performance.

24 JULY 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W EVELYN AVE, MOUNTAIN VIEW. Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion. Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel. We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

MAY 22, 2017. HAPPY HOUR ROUNDTABLE. TURN, 295 MAIN ST, LOS ALTOS. Attribution has been a hot marketing buzzword.And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.Increasing the ROI from marketing campaigns depends on how well true attribution is measured.

April 24, 2017. HAPPY HOUR ROUNDTABLE. TWENTY FIVE LUSK, 25 LUSK STREET, SAN FRANCISCO. ====== At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.