Engaging Your Audience in Covid Age w/Veteran B2B Marketer + CEO, Joe Lynch
21 OCTOBER 2020, VIRTUAL FIRESIDE CHAT, ZOOM MEETING. We’ll enjoy an open discussion about how well crafted email campaign strategies can still generate 80% email open rates / 30% response rates, how timely digital media still easily opens up new opportunities, and how building personal relationships and trust continues to win the day.
Building an Impactful Video Marketing Strategy
30 SEPTEMBER 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey.” Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey. Eric will share insights from the process and tips for getting started on a video strategy. What you'll learn in this session:
BrightTALK Local, Silicon Valley
18-JUNE-2019, PARTNER EVENT, OPAL EVENT CENTER, 251 CASTRO STREET, SUITE B, MOUNTAIN VIEW, CA. Join BrightTALK’s CMO David Pitta and local marketing visionaries as they set the stage for an evening of conversations on content and demand marketing. Their presentation will be surrounded by time to chat with other innovative marketers over food and drinks and will cover: --Working closely and effectively with content marketers-- Making the most of data in an increasingly regulated world-- Structuring and building a modern marketing team-- Blending digital with in-person events to drive demand-- What makes Silicon Valley such a special place to be a marketer
Designing the Customer Journey through ABM
10 JUNE 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.
B2B Speed to Market(ing)
18 MARCH 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW.Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.
CX Uncontained — How Customer Experience Drives Hyper-Growth
28 FEBRUARY 2019, SPEAKER EVENT, DETATI DIGITAL MARKETING, 265 CASPIAN DR., SUNNYVALE. While many sectors of the $7 trillion global logistics industry have been modernized over the past 20 years, the freight forwarding market has significantly lagged behind. Freight forwarding functions as the circulatory system for global trade and is vital for the health of the global economy, but today it still largely runs on paper and fax.Flexport, the modern freight forwarder, has led the transformation and digitization of this industry and has become one of the fastest growing companies in the Bay Area and the U.S. (currently ranked #8 on the Inc. 5000).
Funnel Optimization
28 JANUARY 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.
CX in the Age of Choice
Notice: This event has been postponed until this Spring. New information coming soon.
Breaking through with your CFO
10 DECEMBER 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. In the constant battle for budget and freedom to experiment with new and exciting branding or demand gen tactics, you must have the CFO in your corner or face a never-ending battle of red tape and obstruction. Contrary to common thought, your CFO can and should be a marketing advocate…once you start speaking the same language.Join us to learn how:1. CFOs can make or break your success as a Marketer2. How to align with the objectives of your CFO when all of your metrics aren’t quantitative3. How to turn your CFO into a marketing advocate
Closed-Loop Customer Discovery: Where Demand Gen, Research and Thought Leadership Converge
OCTOBER 11, 2018, DETATI DIGITAL MARKETING, 265 CASPIAN DRIVE, SUNNYVALE, CA 94087. Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends. Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes. In this panel event, you will learn: What is a Closed-Loop Customer Discovery Center? What are the maturity levels?
Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution
30 JULY 2018, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan. Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.
Outsourcing Marketing Executives in the Gig Economy
25 JUNE 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. The gig economy has arrived. Ushered in after the 2008 downturn that had shaken up the world economy, it is projected to result in 40% of the workforce not holding full-time employment by the year 2020. Come and learn how you can find success in this new world economy as a consultant, tips and tricks of most successful consultants, and more.
Make Intent Data Actionable
24 MAY 2018, MONTHLY EVENT, TECHCODE, 1172 CASTRO STREET, MOUNTAIN VIEW. Join Mike Rogers to learn more about "intent data" and how to make it actionable for your business. Further, use the knowledge you'll gain from this event to prioritize and expand your account base, accelerate conversions and a lot more with the power of intent. Mike is Senior Vice President of Sales at True Influence, and is the resident expert on 'Intent Data'.
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
30 APRIL 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering—Hardware, Software and other Technology—while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.