28 FEBRUARY 2019, SPEAKER EVENT, DETATI DIGITAL MARKETING, 265 CASPIAN DR., SUNNYVALE. While many sectors of the $7 trillion global logistics industry have been modernized over the past 20 years, the freight forwarding market has significantly lagged behind. Freight forwarding functions as the circulatory system for global trade and is vital for the health of the global economy, but today it still largely runs on paper and fax.Flexport, the modern freight forwarder, has led the transformation and digitization of this industry and has become one of the fastest growing companies in the Bay Area and the U.S. (currently ranked #8 on the Inc. 5000).

OCTOBER 11, 2018, DETATI DIGITAL MARKETING, 265 CASPIAN DRIVE, SUNNYVALE, CA 94087. Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends. Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes. In this panel event, you will learn: What is a Closed-Loop Customer Discovery Center? What are the maturity levels?

24 MAY 2018, MONTHLY EVENT, TECHCODE, 1172 CASTRO STREET, MOUNTAIN VIEW. Join Mike Rogers to learn more about "intent data" and how to make it actionable for your business. Further, use the knowledge you'll gain from this event to prioritize and expand your account base, accelerate conversions and a lot more with the power of intent. Mike is Senior Vice President of Sales at True Influence, and is the resident expert on 'Intent Data'.

8 NOVEMBER 2017, MONTHLY EVENT, HPE, 3000 Hanover ST, PALO ALTO. The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

19 OCTOBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST, PALO ALTO. Artificial Intelligence (AI) is not a science fiction about Robots anymore. How can the underlying power of AI be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let the customer lead and disrupt industries?AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

12 SEPTEMBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST. People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure. Join industry veterans Sabrina Galati and AJ Resnick as they discuss techniques on how to build more integrated marketing programs that eliminate friction at the point of purchase.

15 AUGUST 2017, SUMMER MIXER, HOTEL VITALE, 8 MISSION STREET, SAN FRANCISCO. All work and no play makes B2B marketers miss deadlines! We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017. Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

MAY 11, 2017. MONTHLY MEETING. HPE, 3000 HANOVER ST. PALO ALTO. The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.