Fixing the Mid-Funnel—The New Problem Child
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B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.Key take-aways:
- Find out what 58% of CMOs say is the top barrier
- Learn the stumbling blocks most companies hit, their causes and ways to fix
- Hear first-hand what SAP and Harmonic are doing to address the issue
The setting
This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.There is ample time to network both before and after the presentation and discussion.For this roundtable, we return to our old time favorite—Savvy Cellar Wine Bar & Wine Shop at the Mountain View CalTrain station.We've had sell-out crowds for all of our roundtable events since April 2016 when this new happy hour series started. Don't miss out, make sure you secure your seat!Save the date, November 13, and register to guarantee your spot at the roundtable!
Fixing the Mid-Funnel
by Tom Judge, Ann James, Deborah Newcomb
Monday, November 13, 2017 from 6:00 PM to 8:00 PM (PST)
Savvy Cellar Wine Bar & Wine Shop50 W Evelyn Ave, Mountain View, CA
Tom Judge is VP of Strategy at Direct Marketing Partners (DMP).DMP is a demand gen company that helps B2B firms diagnose and fix their lead-to-sales funnels for sales improvement. Tom heads up the strategy and consulting unit. 
Ann James is currently a Marketing Director at SAP supporting the North America State, Local and Education (SLED) sales team.Ann has been specializing in field marketing for most of her career and her relationships with her sales team tell the story best. 
Deborah Newcomb is Director of Worldwide Demand Generation at Harmonic, Inc.Deborah is responsible for the global demand generation strategy and integrated programs that support sales goals. Harmonic is a global technology firm providing cloud and SaaS video delivery infrastructure. We thank the following sponsors for their contributions to making this event a success:
PREMIUM SPONSOR
ROUNDTABLE SPONSORS
Ordering Your Tickets isQuick & Easy
Judge, James and Newcomb onFixing the Mid-Funnel—The New Problem ChildNovember 13, 2017, 6:00-8:00 PMSavvy Cellar Wine Bar & Wine Shop50 W Evelyn Avene, Mountain View, CA