BMA Norcal Successes 2015-2016
2015 – 2016
Fastest Growing BMA Chapter
Total 873 event registrations87 active members (33.85% increase since January 2016)Record 94 registrations for February event
“I remember the first time I attended a NorCal BMA event. There were maybe 25 people in the room. Now we routinely have 70-80 people in the room…” —Chris Blohm, VP of Membership
Happy Hour Roundtables
Survey-based new time and location loved by members – 3 initial events sold out!
“Number one choice was clear, Happy Hour events! People like to network and enjoy a beverage with like-minded peers” —Tanya Salah, Director of Roundtables
Website
• 10 buzz posts (8 monthly events and 2 roundtable articles)• 6 recap posts; Periodic Chapter News blog posts• Video recording of select monthly events – starting March• Monthly newsletter started April (open rate around 8.5%)
Social Media
• 10 new Twitter followers average per month• Top tweet by Linda Popky generated 709 impressions for her session• Influencers following NorcalBMA:o Sudha Jamthe (IoT Stanford Instructor)o Dave Lloyd (agile marketing)o Content Marketing Institute
Finances
Excellent financial position
